Our Story.

Hi there!

We are John & Christian, founders of Not Cool Apparel.

Not Cool Apparel is the byproduct of the Dare To Be Uncool project. The mission of this project - to provide tools for overcoming social stigma and the common desire to want to “fit in”. The book, Dare To Be Uncool is scheduled to release within the year.

This book started as somewhat of a reflection exercise - looking back at my (John’s) off and on 10 year struggle with drugs, staggering debt, poor friend and dating choices, and the “why” behind my failures.

A critical “why” became quickly and abundantly apparent - “I care too much about being considered cool”. This exercise led me on a journey of sorting out “how” I grew from then to now. In part, several wonderful people encouraged and inspired me along the way. One of those, none-other than Christian - who in past and present exemplified to me what it meant to dare to be uncool.

As the book was being written, it became apparent, that this message was not just to be written, but worn. Shortly after, Not Cool Apparel was born. Our long-term vision is to build product lines and communities that transcend the social likings of today - that between blend and brand we may stand up for what is right and best.

The mission is to see a culture emerge that refuses to be pushed by the winds of social influence. Rather, that many would rise up to become the uniquely God-gifted individuals they are meant to be.

We so appreciate your partnership with us on this journey and hope our passion for this mission will become yours as well.